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K-Beauty: The History.

What is k-beauty?

키비어 (K-Beauty) is a term used in Korea for cosmetic products that use natural ingredients and are designed to improve skin health. The term was coined in the 1990s when South Koreans began using these types of products to treat their skin problems.

Origins of K-Beauty.

In the early 20th century, Japanese women were introduced to Western beauty practices such as makeup and hair dyeing. They also started wearing more western clothing styles. This led to an increased demand for cosmetics in Japan. As a result, companies began producing cosmetics with natural ingredients. These products were marketed as “natural” because they contained no artificial colors or chemicals.

Early Influences.

In the 1970s, South Korea was still under military rule. Because of this, there wasn’t much access to foreign goods. However, the country had a large population of people who worked abroad. Many of these workers brought back cosmetics that they used while living overseas. This led to the development of new cosmetic brands in South Korea.

Today, K-beauty has become one of the fastest growing beauty industries worldwide. It’s estimated that the global market size for K-beauty products will reach $100 billion by 2020.

The term “K-Beauty” refers to Korean cosmetics and skincare products. These products are designed to be used daily and are often marketed towards women who want to look younger and healthier. Some of the most popular K-beauty brands include Etude House, Innisfree, Laneige, Skin79, and Missha.

Ancient Origins of K-Beauty.

In ancient times, Koreans used natural ingredients such as herbs and minerals to treat skin ailments. They also believed that certain foods had healing properties and would eat them to improve their health. These beliefs led to the development of traditional medicine.

The word “k-beauty” means “traditional beauty” in Korean. It refers to products that use natural ingredients and are free from chemicals. Korean skincare has become popular worldwide because it uses natural ingredients and does not contain harmful chemicals.



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